10.19.2007

Is That a Prarie Dog?

Of course not, silly. In the vein of our talk of documentary the other evening, here is an ad for meerkat manor. This, as we have discussed in class, is a documentary of the life of a group of meerkats. In this clever ad, the Whiskers, the family who's life we watch, is portrayed like the Soppranos--another family who the American public likes to watch. The ad plays on the simularities between the two families--mainly the territorial nature of both families and the danger that could come of it. Just like in the Sopranos, they fight for and patrol their turf, protect their women and children, and ultimatley want to be the head family. The ad uses the typeface of the Sopranos and uses the same "family" photo type imagery. I dont think meerkats eat pasta, though.


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