Hope it's the clumping kind....

Here is an ad campaign that takes a new spin on a person's everyday choices by putting a literal spin on it. This ad (and others like it) were run by our furry-loving friends PETA, and true to PETA form, was too contraversal and pulled. I don't exactly know why I feel this is relavant to what we have been talking about it class, but I think it's this: PETA is using the image of a model in a fur jacket, which we take at face value and says "Well, if you are going to wear the fur of an animal, then you should be an animal and possess animal characteristics, so it plays on imagery. Now, I think, unless she was wearing a cat-fur jacket it loses a little in translation, but the jist is there.