10.03.2007

The evolution of a lady

Ah, the dreaded starbucks. No offense to those of you who insist on consuming overpriced beverages in today's equivalent of an psuedo-intellectual pick-up bar, but i prefer my coffee at home--maybe in my car--in my little thermos, ground and brewed to my specifications by my very loved cuisinart coffee maker. Anyway, the original logo for starbucks--back when it was actually a quaint little coffee house (why has everything from seattle become so bastardized)--is a little more risque than starbucks felt the mainstream public would like. (i'm not sure if it's the boobs or the fact that they don't stand up like a porn star's that offends). I love how she is holding her tails like "look what i can do!"



Now, im not saying that this hag screams "mmm, coffee!"...maybe "I really need coffee"...but it has an appeal. So, they go to this:


So we gave our siren a little face lift, tummy tuck, covered her boobs, with her now flowing hair, and used her spread "tail" as a little border (just like the arrow in the ub logo, i never realized there was a tail there until i compared it with the older logo). A little bit ago starbucks, i guess trying to get back to its "homegrown" roots, wanted to change the logo back to our coffee-swiggin hag. People were outraged, saying the image was everything from indecent to a ode to witchcraft. So of course the logo stayed, and the public could rest knowing that there would be no sagging breasts hanging over their coffee. Of course, i like the old logo but know that the days of cool logos are over for starbucks. I guess the question posed here is: so what? boobs for coffee-bad. boobs for men's soap-good. witchy woman for coffee-bad. Alyssa Milano as a witchy woman-good. Why are we bothered by a logo taken from a 15th century block drawing (she's a twin-tailed siren, in case you care) but not by the thousands of other images we see every day. How does the american culture pick their battles?

Now, this is a good one--the one that started this rant:

This one cracks me up. notice the nipples are back--for shame!

No comments: